Man, this was a fun one. Chuck E Cheese came to us saying they needed a total refresh. So, we handled everything from re-designing the character to developing his new “voice”. The character was a fully rendered rock star with a big heart. That new voice turned out to be the lead singer of Grammy nominated band, “Bowling for Soup”. We had a blast making Chuck E rock.

We convinced Chuck E Cheese to create a secondary campaign targeting moms and dads. The parents (sniff) really responded well to them.

One challenge we faced when launching an entirely new character was, you couldn’t see him inside their stores. We created an AR app that allowed customers to take pictures with the “new” Chuck E at various locations throughout their stores.